Make an impact by sharing insights with key audiences
Planning & Strategy
Supported by our tried-and-tested research report templates, we ask the key questions to help plan and strategise your desired projects. What do we want to change, clarify or reveal? What are we adding to the wider conversation? Who are we influencing or supporting? How will this support your brand’s future goals?
We will work closely with you during the ideation and strategising phases to ensure we truly understand your business’s values, its industry environment, and your future direction and aspirations to align the project accordingly.
Expert & Stakeholder Engagement
To ensure our project hits the mark with the right audiences, your expertise and insights matter and we know how best to extract those nuggets of knowledge; we can also source trustworthy expert insights that align with your values and vision.
Stakeholder engagement is essential during the development and post-launch phases – we cultivate and manage these relationships.
Report Content & Design
A sound strategy and a thorough planning process, with carefully-selected expert insights, will be paramount to its success. We can then craft copy that is impactful and resourceful. Our meticulous attention to detail ensures we deliver what you need. We use trusted freelance designers to assist with putting the final touches together.
Make an Impact
The report’s launch is only the beginning. We will be at the forefront of the marketing, PR and comms activity to help maximise its visibility, engagement, and influence. We’ll use our enviable blackbook of media contacts, vast experience influencing external stakeholders, and creative vision to ensure the research makes audiences take note.
Previous Projects
Who’s Next?: Community Action (Charity)
The AP Foundation’s ‘Who’s Next?’ campaign has brought together frontline stakeholders – people impacted both personally and professionally by youth violence – to devise community-driven solutions centred around education, opportunity, cooperation and support. From addressing the forces that drive young people into knife crime, to empowering communities to effectively respond, it asks the key questions concerning us all: “who’s next to be stabbed or killed?”, but equally, “who’s next to make a positive change?” – by receiving that life-changing opportunity.
The insights featured within were gained through a series of 20 interviews conducted with London-based, frontline community stakeholders, personal case studies told by people directly impacted by knife crime (see Real Views section), a cross-sector focus group workshop, and the ‘Student Skills Seeker’ feedback survey.
The research launched in March 2025, to supercharge the campaign’s outreach, receiving national media coverage in the following titles and more:
- The Times: Action Plan launched to cut youth knife crime in London
- Yahoo UK: Who’s Next campaign brings together 15 organisations to lead a two-year pilot programme
- My London: MK Law’s MD on the root causes of London’s knife crime and the need for the justice sector to act
This is the first published body of work in the campaign series and was used to help launch it into the media and public domain. The dual-purpose of the ‘Tackling Youth Knife Crime Together: Community Action Plan’ is as follows:
- to raise awareness to and provide a clear overview of the key issues impacting worsening youth knife crime across London – revealed by people directly impacted it.
- to generate public and professional peer support for its proposed community-driven approach, along with its key proposals, to be implemented during a pilot programme. This research has also been integral with helping to generate funding support for the pilot.
The campaign’s Community Action Plan research can be viewed and downloaded here.
“To launch our charity’s youth knife crime campaign, we needed an insight specialist to reach out and engage with frontline personnel across London – to tell their story on a very complex and sensitive issue. James has been passionate and proactive throughout, delivering what we need to make an impact.”
DMA’s Neurodiversity Initiative (Trade Body)
The neurodiverse community is underrepresented in most UK industries, including the creative and marketing industries. The Data & Marketing Association (DMA) set out to change that through their Neurodiversity Initiative, with these employer guides playing a pivotal role.
Through best practice insights garnered from industry experts and neurodiverse talent, as well as stakeholder case studies, these qualitative guides help employers to understand neurodiversity and how it can expand the talent pool across the creative industries.
The UK’s data-driven marketing industry trade body shares guidance and recommendations on reasonable adjustments that employers can make to recruitment processes, the workplace environment, and staff support networks.
The guides received widespread media coverage, as well as recognition by key industry and government stakeholders such as Sharon Hodgson MP, the Chair of the APPG (All Party Parliamentary Group) – Dyslexia and SpLD, and the Chair of the APPG on Autism, Dame Cheryl Gillan.
Post-launch,thought-leadership content was created for key media titles (in addition to the vast range of coverage obtained for the reports’ launch press releases)…
- Leading HR titles: Personnel Today, People Management, HR Grapevine & HR Zone
- The Guardian’s Diversity & Inclusion supplement created by Raconteur
- Key marketing trade titles: Campaign
- Leading Scottish national: The Scotsman
- Renowned research publications: Research Live
“It was great collaborating with James to develop content and publications to increase awareness of autism and neurodiversity with employers. James absorbed himself in the subject matter and was positive, professional, and responsive throughout the process. Would highly recommend!”
Matthew Trerise, NHS Autism Diagnostic Service
SMilE Content 